They show us that the majority of people that we asked, that fit into our target audience, think that horror films should have gore in them. This has helped us to decide whether or not we should include gore in our own production of a horror film, and as it is obviously a convention of a horror film that is appealing, it would be sensible to include gore, we believe.
Also, the results for which is the most popular sub-genre for a horror film is demonic possession closely followed by serial killer. This has inspired us to use one of these sub-genres for our own horror film, we have decided to go for a serial killer in our film as it is evidently a popular sub-genre for horror films.
Furthermore, the results to the question regarding what the scariest thing about horror films is, shows that suspense/tension, is the scariest convention of a horror film, once again through its popularity we have decided to focus a lot on this feature of a horror film in our own.
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